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AI Insights

AI Insights lets you ask natural language questions about ad creatives and receive AI-powered analysis and recommendations.

How AI Insights Works

  1. Select creatives - Choose one or more ads from the library
  2. Enter AI mode - Click the AI Mode button
  3. Ask questions - Type your question about the creative strategy
  4. Get analysis - Receive detailed insights and recommendations

Accessing AI Mode

From the Ad Library

  1. Browse or search for relevant creatives
  2. Select one or more creatives (click the checkbox)
  3. Click AI Mode in the top right
  4. The AI analysis panel opens

From Saved Collections

  1. Go to My Collections
  2. Open a collection
  3. Select creatives from the collection
  4. Click AI Mode

From the Comparison Deck

  1. Open a comparison deck
  2. Select creatives to analyze
  3. Click AI Mode
  4. Ask questions about the compared strategies

Example Questions

Creative Strategy Questions

  • "What makes this ad hook viewers in the first 3 seconds?"
  • "What's the core emotional appeal of this creative?"
  • "What plot device is used in this ad?"
  • "How does this ad build trust with the audience?"

Competitive Analysis Questions

  • "What's the winning creative strategy for SLG games in the US?"
  • "How do top publishers approach user acquisition in Asia?"
  • "What's trending in short-form video ads for AI tools?"
  • "What visual styles dominate the gaming category?"

Production Questions

  • "What production techniques make this ad stand out?"
  • "What voiceover style is most effective for this product?"
  • "What music tempo works best for this type of ad?"
  • "How should I structure my ad script for maximum impact?"

Variation Questions

  • "What variations of this creative could I test?"
  • "How would this ad perform with different voiceovers?"
  • "What alternative hooks could work for this product?"
  • "What regional adaptations would improve performance?"

AI Analysis Output

The AI provides structured insights including:

Core Elements

The key creative components that drive the ad's effectiveness:

  • Primary Hook - What captures attention in the first 3 seconds
  • Plot Device - The narrative structure (conflict, growth, reversal, etc.)
  • Emotional Appeal - What emotions the ad triggers
  • Call-to-Action - How the ad directs viewers to take action

Target Audience

Who the ad is designed to reach:

  • Demographics - Age, gender, interests
  • Psychographics - Values, lifestyle, pain points
  • Behavior - How they interact with the product

Production Insights

Technical and creative execution details:

  • Visual Style - Color, composition, effects
  • Voiceover - Tone, accent, pacing
  • Music - Genre, tempo, emotional impact
  • Pacing - Scene transitions, cuts, rhythm

Performance Drivers

What makes this ad effective:

  • Engagement Factors - Elements that keep viewers watching
  • Conversion Factors - Elements that drive action
  • Shareability - Why people might share this ad

Recommendations

Actionable suggestions for your own campaigns:

  • Creative Variations - 3-5 variations you could test
  • Production Tips - How to replicate the winning elements
  • Targeting Suggestions - Audience segments to target
  • Testing Ideas - A/B test variations to try

Using AI Insights Effectively

Single Creative Analysis

Analyze one creative deeply:

  1. Select a single ad
  2. Ask specific questions about different aspects
  3. Get detailed breakdown of creative elements
  4. Use insights to inform your own creative strategy

Comparative Analysis

Compare strategies across multiple creatives:

  1. Select 3-5 creatives from different competitors
  2. Ask: "What are the common elements in these top-performing ads?"
  3. Identify patterns and winning strategies
  4. Apply learnings to your campaigns

Trend Analysis

Understand market trends:

  1. Select 10+ creatives from your industry
  2. Ask: "What creative trends are emerging in this category?"
  3. Get insights on what's working across the market
  4. Stay ahead of competition

Brainstorming

Generate creative ideas:

  1. Select ads from your target market
  2. Ask: "What new creative angles could work for my product?"
  3. Get AI-generated variations and suggestions
  4. Use as inspiration for your creative team

Tips for Better Results

Be Specific

Good: "What hooks work best for gaming ads targeting US audiences?"

Less effective: "Tell me about gaming ads"

Ask Follow-up Questions

  • First question: "What makes this ad effective?"
  • Follow-up: "How could I adapt this for my product?"
  • Next: "What variations should I test?"

Select Relevant Creatives

  • Choose ads from your industry or target market
  • Include both high-performing and underperforming examples
  • Compare different creative approaches

Use Context

  • Mention your product type or industry
  • Specify your target audience
  • Indicate your campaign goals

AI Insights Limits

PlanMonthly LimitConcurrent Creatives
Free101
ProUnlimited5
EnterpriseUnlimitedUnlimited
note

Free trial accounts get 10 AI insights per month. Upgrade to Pro for unlimited access.

Privacy & Data

  • Your questions and selections are used only to generate insights
  • Appgrowing doesn't store your analysis history unless you save it
  • All data is encrypted in transit and at rest
  • See our Privacy Policy for details

Next Steps

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